Agenda

Time	Session	Speaker(s)
8:00 am – 9:00 am	Registration and Breakfast
9:00 am – 9:20 am	Opening Remarks and Welcome Address	Dana Justus – EMA & Spence Levy – Air Esscentials
9:20 am – 10:20 am	Speaker Session: “Point-of-Entry Marketing and the Customer Experience”	Jerry Brown – MadAveGroup
10:20 am – 10:35 am	Morning Break
10:35 am – 11:35 am	Speaker Session: “SOBEWFF Case Study”	Michael Cheng Ph.D. CHE – FIU
11:35 am – 12:05 pm	Speaker Session: “Pet Fragrances”	Steve Weaver – Symrise
12:05 pm – 1:05 pm	Networking Lunch
1:05 pm – 2:05 pm	Speaker Session: “The Making of a Successful Signature Scent”	Caroline Fabrigas – Scent Marketing Institute
2:05 pm – 2:20 pm	Afternoon Break
2:20 pm – 2:50 pm	Speaker Session: “Leveraging Storytelling to Enhance Customer Experience”	Andres Martinez – Know Cultures
2:50 pm – 3:50 pm	Panel Discussion: “How to Close and Execute Scent Branding Programs”	Simon Faure-Field – Equal Strategy Marc Levy – Air Esscentials Bryant Wilson – Aroma Impressions
3:50 pm – 4:50 pm	Speaker Session: “Unlocking the Power of Audio: Mastering Podcast Production and Publishing”	Andrew Castellano – Sharc Creative
5:30 pm – 7:30 pm	On-site Happy Hour Networking

Time	Session	Speaker(s)
8:00 am – 9:00 am	Breakfast and Networking
9:00 am – 10:00 am	Speaker Session: “Your Brand and the Caller Experience”	Steve Evert – BusinessVoice
10:00 am – 10:15 am	Morning Break
10:15 am – 11:15 am	Speaker Session: “Scent Marketing & Branding 101”	Spence Levy – Air Esscentials Dan Offerman – Smart Fragrance
11:15 am – 12:15 pm	Speaker Session: “The Principals of Digital User Experiences”	Joe Hochgreve – TouchStone Digital
12:15 pm – 1:15 pm	Networking Lunch
1:15 pm – 2:00 pm	Speaker Session: “Marrying Your Brand to the Customer Experience”	Michael Seay – MadAveGroup
2:00 pm – 2:45 pm	Speaker Session: “Digital Signage and Analytics”	Jimmy Hunt – Spectrio Tamara Bebb – Spectrio Dana Justus – Perception Marketing
2:45 pm – 3:00 pm	Afternoon Break
3:00 pm – 3:30 pm	Panel Discussion: “Leveraging Voice Services: A Holistic Approach to the Caller Experience”	Johnny Gailer – Harris Communications, Inc. Eddie Cloutier – Pro Audio Production Michael Newman – Thanks for Holding Jimmy Harris – Harris Communications, Inc.
3:30 pm – 4:00 pm	Speaker Session: “Social Media Strategy 101”	Agita Jaber – JF Social
4:00 pm – 4:30 pm	Speaker Session: “AI Unleashed: Crafting Next-Level Service Experiences”	Suzanne Bagnera – FIU
4:30 pm – 5:00 pm	EMA MARCE Awards Ceremony	EMA