Agenda

DAY 1

 

Time Session Speaker(s)
8:00 am – 9:00 am Registration and Breakfast
9:00 am – 9:20 am Opening Remarks and Welcome Address Dana Justus – EMA & Spence Levy – Air Esscentials
9:20 am – 10:20 am Speaker Session: “Point-of-Entry Marketing and the Customer Experience” Jerry Brown – MadAveGroup
10:20 am – 10:35 am Morning Break
10:35 am – 11:35 am Speaker Session: “SOBEWFF Case Study” Michael Cheng Ph.D. CHE – FIU
11:35 am – 12:05 pm Speaker Session: “Pet Fragrances” Steve Weaver – Symrise
12:05 pm – 1:05 pm Networking Lunch
1:05 pm – 2:05 pm Speaker Session: “The Making of a Successful Signature Scent” Caroline Fabrigas – Scent Marketing Institute
2:05 pm – 2:20 pm Afternoon Break
2:20 pm – 2:50 pm Speaker Session: “Leveraging Storytelling to Enhance Customer Experience” Andres Martinez – Know Cultures
2:50 pm – 3:50 pm Panel Discussion: “How to Close and Execute Scent Branding Programs” Simon Faure-Field – Equal Strategy
Marc Levy – Air Esscentials
Bryant Wilson – Aroma Impressions
3:50 pm – 4:50 pm Speaker Session: “Unlocking the Power of Audio: Mastering Podcast Production and Publishing” Andrew Castellano – Sharc Creative
5:30 pm – 7:30 pm On-site Happy Hour Networking

DAY 2

 

Time

Session

Speaker(s)

8:00 am – 9:00 am

Breakfast and Networking

  

9:00 am – 10:00 am

Speaker Session: “Your Brand and the Caller Experience”

Steve Evert – BusinessVoice

10:00 am – 10:15 am

Morning Break

  

10:15 am – 11:15 am

Speaker Session: “Scent Marketing & Branding 101”

Spence Levy – Air Esscentials
Dan Offerman – Smart Fragrance

11:15 am – 12:15 pm

Speaker Session: “The Principals of Digital User Experiences”

Joe Hochgreve – TouchStone Digital

12:15 pm – 1:15 pm

Networking Lunch

  

1:15 pm – 2:00 pm

Speaker Session: “Marrying Your Brand to the Customer Experience”

Michael Seay – MadAveGroup

2:00 pm – 2:45 pm

Speaker Session: “Digital Signage and Analytics”

Jimmy Hunt – Spectrio
Tamara Bebb – Spectrio
Dana Justus – Perception Marketing

2:45 pm – 3:00 pm

Afternoon Break

  

3:00 pm – 3:30 pm

Panel Discussion: “Leveraging Voice Services: A Holistic Approach to the Caller Experience”

Johnny Gailer – Harris Communications, Inc.
Eddie Cloutier – Pro Audio Production
Michael Newman – Thanks for Holding
Jimmy Harris – Harris Communications, Inc. 

3:30 pm – 4:00 pm

Speaker Session: “Social Media Strategy 101”

Agita Jaber – JF Social

4:00 pm – 4:30 pm

Speaker Session: “AI Unleashed: Crafting Next-Level Service Experiences”

Suzanne Bagnera – FIU

4:30 pm – 5:00 pm

EMA MARCE Awards Ceremony

EMA